Honoring National Nonprofit Day: Editor’s Note from Brownieland’s Robyn Kranz on the Power of Video Storytelling

Honoring National Nonprofit Day: Editor's Note from Brownieland's Robyn Kranz on the Power of Video Storytelling.

Atlanta nonprofit organizations play a crucial role in strengthening the community by addressing local needs, supporting vulnerable populations, and fostering a sense of unity and purpose across the city. These organizations rely on storytelling to connect with supporters, raise awareness, and inspire action. Professional video production is a powerful tool that helps nonprofits effectively communicate their missions, showcase their impact, and reach wider audiences. High-quality videos can express the passion behind their causes, bring their stories to life, and foster stronger connections with donors, volunteers, and stakeholders, ultimately amplifying their ability to make a difference.

At Brownieland Pictures, we partner with local nonprofits to create videos that convey compelling stories for the greater good, helping organizations to amplify their missions and make a lasting impact in the community. We have worked with some of the most dynamic nonprofits in the city of Atlanta. Since 2007, we have created videos with more than 40 Atlanta organizations, helped to raise over 49 million dollars for nonprofit programs, and volunteered with over 50 Atlanta organizations. While there is still more work to be done, there can be no doubt about the impact of our collaborations with these remarkable nonprofits. We know our clients make a difference in people’s lives. We know that every story matters, and sharing those stories motivates others to give back, make changes, and build relationships.

Discover the inspiring journey of Robyn Kranz, Co-Owner and Producer of Brownieland Pictures, and how she came to work with nonprofits in our August Wrap Newsletter editor’s note.

I have always been a producer…even before I knew what one really was. When I graduated from Cal Poly, San Luis Obispo (GO MUSTANGS!), I went straight to work at the NBC affiliate in town, KSBY. My first job was in Commercial Production. I had really no idea what that even was. I had a journalism degree, but I didn’t know that there were writer/producer positions outside of news. After writing many a mattress commercial, I thought, surely there’s more to life than this? My boss at the time asked me if I wanted to try writing PSA’s for the station. I didn’t even know what that meant, but I said absolutely. And that’s when it hit me. Writing public service announcements for Mothers Against Drunk Driving or the Arbor Day Foundation was rewarding, inspiring, and I could help others with my words. I eventually became the Community Affairs Director, occasionally donning the giant blue peacock suit, bright yellow tights and big bird feet of our mascot, KiSBY for events. We helped kids learn about fire safety and the ways to combat bullying. It felt great (and hot in that suit!) to know I was making a small difference. That job planted the seed and as I advanced in my career in news and then at The Weather Channel, I knew that one day I would be able to help others full time somehow.

When Randy and I started Brownieland Pictures, now in our 18th year, we had one goal in mind: to work solely for nonprofits. That has been and will always be our mission. If you can give of your talents to help others, your life is richer by measure. I never knew that I could change lives with words, but that’s what I’ve been able to do every day and I am forever grateful to you, our partners, for letting us make a difference alongside you and your amazing work.

This National Nonprofit Day (and truly, every day), look for what you’re good at, and give of it freely to others. I guarantee some organization would love to have your skill set to help them achieve their mission. And what you get back is immeasurable. 

Thank you all for doing what you do every day. And if anyone needs a mattress commercial for their nonprofit, you know who to call.

Watch a video spot Robyn helped create for the KiSBY Kids Club, a series of videos helping kids learn about different things, such as taking the bus. Robyn recalls that reporter Jeanette Trompeter was wearing the suit!